Audi’s Super Bowl spot

Super Bowl commercials are huge. To some people they’re more important than the game itself. And at a cost of up to $4 million for a 30-second spot, the stakes are high. So it’s no wonder companies put their all into creating the most memorable, impactful commercial in the history of their organization. Sometimes it works, sometimes it doesn’t.

But why do they wait for the Big Day to pull out all the stops and create something stunning? Why not do that all the time? I’m not talking about spending $4 million on every commercial (that’s air time, not development), but I am talking about putting your entire creative heart and soul into each and every thing you do.

If you’re waiting for the Big Day to stand out and shine then you are missing a million opportunities in between those Big Days (they only come every once in while, right?).

Whether it’s a small creative project, the company Christmas party or a $4 million ad spot, make it amazing! Make those who see it smile… make their hearts skip a beat… make them want more… and then do it all over again the next time. And the next.

Delight your audience and they will take delight in you.